Hello! My name is Sarah, and I’m a coach, consultant, and AI ethics researcher. I am passionate about ensuring that technology serves us (and not the other way around). It’s my firm belief that all technology and innovation should be grounded in who we are and what we value. I have researched, educated, and now coach to make sure technology is helping each and every one of us live a life according to our values and goals. Welcome to my page, and feel free to reach out!

Coach and Consultant: Empowering Intentional and Ethical Tech Use

As a coach and consultant at my company Purposely Digital, I empower individuals and organizations to navigate technology intentionally and ethically. I specialize in responsible AI adoption, digital wellness, and building healthier, more ethical relationships with technology through coaching, consulting, and workshops.

I am also currently moving towards formal accreditation by the International Coaching Federation. While coaches do not require certification to coach, becoming ICF-accredited demonstrates a commitment to ethical standards and a high quality of coaching. I plan to complete all the requirements for ACC accreditation in 2027.

Researcher: Supporting Value-Centered Decisions and Human Autonomy with Technology

Too often, we feel like technology has a hold of us, rather than empowering us to live meaningful lives. As a researcher, I explore how we can design technology in a manner that empowers us and puts us back in the driver’s seat. In particular, I look at how we can design systems to help us make more value-centered decisions when interacting with technology - whether it be making a decision about when and where to share our data or when interacting with AI. To do this, I take insights from philosophy concerning human autonomy and translate them into design criteria, taking cues from other disciplines such as the psychology of decision-making, human-computer interaction, and value-sensitive design.

While most of my time today is now spent coaching, I still keep up to date on latest literature and occasionally publish in the AI ethics world. See more on my Google Scholar page.

Teacher: Inspiring Empathetic Researchers

During my time in academia, I was lucky to have the opportunity to teach and supervise young researchers. As an educator, I encouraged my students to empathetically consider the impact their research and innovations will have on society, including asking the tough questions: who is this technology for? Who is left out? Why is the technology being built? Are there other solutions? If we want technology that serves us, we need empathic researchers and innovators that are attuned to why and how we innovate. I aimed to serve others by nurturing the next generation, teaching ethics and responsible research practices to young scientists, researchers, and engineers.

While most of my time is now spent coaching and consulting, these experiences supporting students and researchers meant a lot to me and remains something I am passionate about. I’m therefore currently actively seeking opportunities to teach, mentor, and support again in a part-time capacity.